American Red Cross “The Deadliest Sound”

Home fire deaths in America are larger than any hurricane, earthquake or natural disaster. So the Red Cross has begun a new initiative to install free smoke alarms nationwide in homes that need them. We created an awareness campaign about this danger that also recruits volunteers to help get involved.


Director: Isaiah Seret, Biscuit Filmworks
Agency: BBDO
CCOs: Greg Hahn
CDs: Blake Kidder, Matt Brink
ACD/Art: Bryan Barnes
ACD/Copy: Allison Lackey