CVS NYC Stunt

On the day CVS quit selling cigarettes for good, we marked the occasion by putting out one giant cigarette in Manhattan's Bryant Park.
The installation was large enough to be seen from Times Square and sparked a National conversation.

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Agency: BBDO NY
CCOs: David Lubars, Greg Hahn
ECD: Tom Darbyshire
Sr. Art Director: Bryan Barnes
Copywriter: Nedal Ahmed