Associate Creative Director / Art Director
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CVS #OneGoodReason

It wasn't enough for CVS to quit tobacco, they wanted to help the whole country quit. So we created a documentary campaign that ignored all the typical scare tactics. 

 

The social series was a hit with millions watching, sharing and posting their own #OneGoodReason of support. Even First Lady Michelle Obama joined in. 

 
 
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Agency: BBDO NY
CCO: Greg Hahn
ECD: Tom Darbyshire
Sr. Art Director: Bryan Barnes
Sr. Copywriter: Nedal Ahmed