Associate Creative Director / Art Director

CVS #OneGoodReason

It wasn't enough for CVS to quit tobacco, they wanted to help the whole country quit. So we created a documentary campaign that ignored all the typical scare tactics. 


The social series was a hit with millions watching, sharing and posting their own #OneGoodReason of support. Even First Lady Michelle Obama joined in. 


Agency: BBDO NY
CCO: Greg Hahn
ECD: Tom Darbyshire
Sr. Art Director: Bryan Barnes
Sr. Copywriter: Nedal Ahmed