We created a film to encourage everyone to talk about racial bias in America,
with the hope that someday (and sooner rather than later), the need for this film will become obsolete.
Since launch, the film has had over 1.5 billion impressions and over 15 million views.
It has been featured on NBC, The Washington Post, Mashable, HuffPo, Creativity, Adweek and People.
Named one of the Top 10 Social Good Ads of the Century by Campaign.
2018 Primetime Emmy Award for Outstanding Commercial.
2018 Cannes Lions Film Grand Prix.
Agency: BBDO NY
Director: Malik Vitthal / The Corner Shop
CCOs: David Lubars, Greg Hahn
CDs: Rick Williams, Marcel Yunes
ACD/Art Director: Bryan Barnes
Sr. Copywriter: Nedal Ahmed
Producers: Dan Blaney, Whitney Collins