P&G The Talk
We created a film to encourage everyone to talk about racial bias in America, with the hope that someday (and sooner rather than later), the need for this film will become obsolete.
Since launch, the film has had over 1.5 billion impressions and over 15 million views.
It has been featured on NBC, The Washington Post, Mashable, HuffingtonPost, Creativity, Adweek and People.
It was named one of the Top 10 Social Good Ads of the Century by Campaign and Forbes' "Best ad of 2017".
It helped BBDO get named 2017 Agency Network of the Year.
Named one of Adweek's "Top 10 Best Ads of 2017."
2018 Andy Awards
Shortlisted for Bravery
2017 London International Awards
Gold, TV Cinema Online Film – Corporate Image
Gold, Production & Post Production – Cinematography
Gold, Production & Post Production – Direction
Silver, TV Cinema Online Film – Copywriting
Silver, Music & Sound – Original Score
Silver, Production & Post Production – Production Design
2018 Epica Awards
Silver, Film Corporate Image
Bronze, Online Film
2018 One Show (shortlists)
Branded Entertainment – Short Form - Single
Long Form – Single Online
Long Form – Single TV
Short Form – Single
Direction – Single
Writing – Single
Digital – Social Media & Viral Marketing - Single
Editing – Single
2017 Kinsale Shark Awards
Silver, Film – Corporate Image
Silver, Film – Under 5 Minutes
2018 Ciclope Awards
Silver, Branded Content Short Form
2018 AdAge Creativity Awards
Best Work for Good Finalist
Adweek Arc Awards
Best Use of Short-Form Fiction