P&G “The Talk”

We created a film to encourage everyone to talk about racial bias in America, with the hope that someday (and sooner rather than later), the need for this film will become obsolete. Since launch, the film has had over 1.5 billion impressions and over 20 million views. Featured on NBC, The Washington Post, Mashable, HuffoPo, Creativity, Adweek and People. Named Top 10 Social Good Ads of the Century by Campaign, awarded the 2018 Primetime Commercial Emmy and Cannes Lion Film Grand Prix.


Director: Malik Vitthal, The Corner Shop
Agency: BBDO
CCOs: Greg Hahn, David Lubars
CDs: Rick Williams, Marcel Yunes
ACD/Art: Bryan Barnes
ACD/Copy: Nedal Ahmed