For National Sandwich Day (yes, that's a thing), Subway had a bogo deal on all sandwiches.
We weren't sure what to do with an extra free sub, so we decided to see what would happen if we posted an extra sandwich in the "free" section of Craigslist in NYC.
Real people wanted it.
So we sold in a weird idea and hired an undercover actress to meet up with these unashamed sandwich lovers. We filmed the whole thing on hidden cameras and overnight turned it into a National TV spot and social film that inspired sandwich lovers everywhere with what to do with their free BOGO sub.
The original ad: