Oscar Mayer:
Keep it Oscar
Oscar Mayer’s Weinermobile and goofy jingle never made sense—and that’s the point. So when we refreshed the brand, we leaned into that weird joy everywhere it showed up. TikTok got it too: saying “Yum Choir”, “slapped” and racked up 34M views in week one.
🔗 Creativity 🔗 USA Today 🔗 Adweek 🔗 LBB 🔗AdAge: Marketers of The Year.
Sandwich Bed :15
Yum Choir :15
Turkey Record :15
Dancing Queen :15
Laser Eyes :15
Pick Me :6
