RXBAR:
The IRL B.S. Ad Blocker

Every January, countless brands take advantage of the New Year pressure to try and convince you to purchase their product and change yourself. RxBar is all about straight forward all-natural ingredients and No B.S artificial ones. So when January came around, we intervened IRL to block that B.S.

🔗 AdAge 🔗 Campaign 🔗 Financial Times  

We didn’t just have a big black truck roaming NYC, we preemptively blocked places the IRL ad-blocker couldn’t reach — like the Gowanus Canal or billboards high up in Times Square.

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