Sweethearts:
Commitment Hearts
Candy that means what it says.
The messages on Sweethearts Candies have always been sweet and innocent, but ultimately frivolous. So to make a splash for Valentines Day, we decided to make the messages on these little heart candies actually mean what they say for Valentines Day, by giving them real, serious commitments.
🔗 AdAge Creativity 🔗 Campaign 🔗 LBB 🔗 Shots 🔗 DesignRush 🔗 Associated Press 🔗 Muse
‘Commitment Hearts’ Launch Film:
4EVER EVER? Make it Concrete:
MARRY ME? Make it Legally Binding:
On TikTok we dropped BTS of 4EVER EVER headstones being made IRL:
Outdoor
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Outdoor 〰️
SweetheartsCandies.com
SweetheartsCandies.com
We made it so you can scan any candy heart with your phone’s camera and AI will detect the message and direct you to a unique site, where you can literally make the saying happen for real. Instantly making the candy a real commitment.
Scan the “4EVER EVER” heart and you can purchase real matching $3,500 Sweetheart headstones.
Scan the “MARRY ME” heart and get legally married in 15 minutes via Courtly, (yes from your phone).
Scan the “MOVE IN?” heart and get for 25% off any move with Piece of Cake Moving Co.
