Sweethearts:
Commitment Hearts

Candy that means what it says.

The messages on Sweethearts Candies have always been sweet and innocent, but ultimately frivolous. So to make a splash for Valentines Day, we decided to make them mean what they say by giving them serious commitments.

🔗 AdAge Creativity 🔗 Campaign 🔗 LBB 🔗 Shots 🔗 DesignRush 🔗 AP 🔗 Muse

‘Commitment Hearts’ Launch Film:

4EVER EVER? Make it Concrete:

MARRY ME? Make it Legally Binding:

On TikTok we dropped BTS of 4EVER EVER headstones being made IRL:

Outdoor

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Outdoor 〰️

SweetheartsCandies.com

Scan any candy heart with your phone and AI detected the message and redirected them to unique site. Scan “4EVER EVER” to buy $3,500 Sweetheart headstones, “MARRY ME” to get legally married in 15 minutes via Courtly, or “MOVE IN?” for 25% off with Piece of Cake Moving Co.