Ghosted
Sweethearts
Messages that disappeared like you did.
Halloween is the biggest moment of the year for candy. So, that got us thinking, let’s crack an idea that will create a whole new biz revenue for the VDAY candy. Because you know what’s scary? 84% of singles are ghosted by their sweethearts. So we took everybody’s favorite Valentine’s Day candy and turned it into a Halloween treat you can send to those who’ve ghosted you. And the messages on these Sweethearts have disappeared just like they did.
We designed custom boxes and created a digital “ghost gift.” So you can drop a link to redeem the box in DMs, texts and dating apps– and haunt the one who left you on read.
🔗 FastCo 🔗 Creativity 🔗 VICE 🔗 DIELINE 🔗 FoodNetwork 🔗 LBB
‘Ghosted Sweethearts’ Launch Film:
You don’t always know the address of someone who’s ghosted you and you might not want to stalk them on the streets. So, we made it easy to purchase and send to someone thru txt, DM or dating app by creating a link with your purchase that could be redeemed.
