Ghosted
Sweethearts
Messages that disappeared like you did.
For over a century, Sweethearts has only hit shelves for Valentine’s Day candy. But Halloween is the biggest moment of the year for candy, with the industry selling 600+ million pounds. So, that got us thinking, let’s make an idea that will create a whole new business revenue for the brand.
84% of Gen Z has been ghosted, so we dragged the brand out of Valentine’s and into Halloween with Ghosted Sweethearts: dead-white hearts with vanished messages. We designed custom boxes and created a digital “ghost gift.” So you can drop a link to redeem the box in DMs, texts and dating apps— and haunt the one who left you on read.
🔗 FastCo 🔗 Creativity 🔗 VICE 🔗 DIELINE 🔗 FoodNetwork 🔗 LBB
‘Ghosted Sweethearts Launch Film:
You don’t always know the address of someone who’s ghosted you and you might not want to stalk them on the streets. So, we made it easy to purchase and send to someone thru txt, DM or dating app by creating a link with your purchase that could be redeemed.
