Arby’s
Loaded Italian
Find a Loaded Italian near you.
A Loaded Italian is both a rich Italian person and also the name of a delicious sandwich at Arby’s. One that is loaded with premium Italian meats.
So we created a dating hotline, seducing viewers with lush, sensual imagery of glamorous Italians in lavish settings and the tantalizing promise of “hot, juicy Loaded Italians in your area.” Those looking to connect are invited to text 929-ITALIAN, and the reveal is as savory as it is surprising.
🔗 Shots 🔗 Creativity 🔗 VICE
LOADED ITALIAN LAUNCH FILM:
STEVE WAS CATFISHED BY A SANDWICH:
CATHY WAS CATFISHED BY A SANDWICH: