Rippling:
The Mastermind

Super Bowl LX

In this Super Bowl campaign starring Tim Robinson, we finally uncover why every evil mastermind’s plan to destroy the world never goes to plan - they have incompetent HR, IT and finance software, obviously.

We turned HR software into something people actually wanted to watch. It was picked up by Entertainment Weekly, Mashable and was called “One of the funniest Super Bowl ads” by The New York Times.

AdAge 🔗 Entertainment 🔗 New York Times - The Athletic 🔗 ADWEEK 🔗 Just Jared 🔗 Campaign 🔗 Mashable 🔗 NY Post 🔗 Collider‍ ‍

HR: “BABY BRECK ISN’T ONBOARDED YET?” :30

PAYROLL: “THERE ARE THINGS I WANT” :30

IT: “BRYAN IS IN MY COMPUTER” :30

FINANCE: “RECEIPTS BE ON THE COMPUTER. THAT’S GOOD!” :30

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